National Cyber Security Awareness

 

The Cybersecurity and Infrastructure Security Agency (CISA) is the Nation?s risk manager, empowering partner organizations to defend against today?s threats and collaborating to build more secure and resilient infrastructure for the future. As part of this mission, CISA deploys risk management information, tools and technical services to strengthen cybersecurity awareness and practices across government entities, business and the general public. CISA supports the DHS Cybersecurity mission area and this grant specifically supports DHS Goal 4.2: Promote Cybersecurity Knowledge and Innovation. Accordingly, CISA requires support in coordinating and collaborating with appropriate private sector and non-profit organizations as well as federal, state, and local government entities to facilitate a comprehensive national cybersecurity awareness campaign. This campaign intends to execute a research-driven strategy focused on implementing specific programs, activities, materials and outreach efforts, building on its established national cybersecurity awareness campaign to include activities and initiatives associated with National Cybersecurity Awareness Month in October. CISA requires assistance in executing a National campaign that educates at risk segments of the public about the dangers of cyber threats and key actions that can be taken to mitigate risks; identifying effective approaches to increase cybersecurity awareness among the general public and specific target audiences; building relationships and coalitions across cybersecurity stakeholders to support a broad national effort; executing means of measuring impact of campaign strategies on increasing public cybersecurity awareness, and serving to further the Administration?s National Security Strategic priority to build a culture of preparedness, informing and empowering communities and individuals to obtain the skills and take the preparatory actions necessary to become more resilient against the threats and hazards that Americans face. Cyber threats can be just as detrimental to communities, infrastructure, businesses, and individuals as a natural disaster. With this in mind, we seek to improve the public?s understanding of cyber threats as well as opportunities Americans have to strengthen their own cybersecurity posture. To provide funding for outreach, education, and technical assistance in order to raise public awareness of cybersecurity and increase national cyber preparedness. To empower and support citizens to use the Internet securely and safely, protecting themselves and their pieces of cyberspace relevant to them. To educate key stakeholder communities about current cybersecurity threats as well as provide relevant tools and resources to enhance cybersecurity awareness and education. Outreach and technical assistance may take several forms, such as: the provision of written information; maintaining a website; development of cybersecurity awareness collateral such as written and promotional materials; conducting research of current and future cybersecurity issues and trends; establishment and maintenance of metrics to measure effectiveness of awareness efforts; planning and executing events for various audiences/stakeholders; and development of seminars, workshops or training sessions.

Active 97.128 National Protection and Programs Directorate, Department of Homeland Security B - Project Grants; Z - Salaries and Expenses Fiscal Year 2016 Increased National Cyber Security Awareness Month participation and media involvement – an increase of 226% in brand exposure and top-tier coverage, including placements on the Today Show, in Forbes, USA Today, CBS News, CNN and Fox News. Increase overall awareness of Stop.Think.Connect. program resources and raise the public cyber hygiene – an increase of 39% unique viewership during October. Over 15,000 tweets used #ChatSTC in 2015, an increase of 75% from 2014. NCSAM 2016’s media footprint increased by 71% as compared to 2015. Expanding its media footprint, NCSAM 2016 generated 4.1 billion+ or 4,174,865,419 unique views – an increase of 71% compared to 2015 – from digital/print stories and press release distribution that mentioned “National Cyber Security Awareness Month”. Social media engagement increased, with the #CyberAware hashtag being used 70,264 times in October 2016 (a 14% increase over 2015). Additionally, more than 21,200 Twitter handles tweeted the #CyberAware hashtag during the month – an 18% increase over the number of people who tweeted with the NCSAM hashtag in 2015. The hashtag potentially reached more than 68 million people (a 4% increase over last year) and generated nearly 493 million potential impressions (a 7% increase over last year).
Fiscal Year 2017 Increased National Cyber Security Awareness Month participation and media involvement across the country from previous year. Gain additional far-reaching consumer-focused coverage, such as placements on the Today Show (or similar news/talk shows), CNN, etc. In 2017, 4,361 articles covered NCSAM and its related activities, events and announcement - representing a 68% increase from 2016. 7 Articles showcasing NCSAM appeared in a variety of widely-read publications, including USA Today, MPR Marketplace, Forbes, CNBC, PC Magazine, Gizmodo, The Wall Street Journal, Politica, Yahoo News, Huff Post and SC Magazine. Increased use of social media placement and mentions from 2016, utilizing social media platforms such as Facebook and Twitter. The NCSAM hashtag #CyberAware generated more than 599 million total potential impressions, a 22% increase over 2016. NCSA let 5 #ChatSTC Twitter chats which also assisted in building the STOP. THINK. CONNECT. Campaign brand as well.
Fiscal Year 2018 Increase number of industry partner participation and strengthen private-public collaboration opportunities. Create new, creative, and innovative materials/collateral that gain national coverage and partner support. Capitalize on any new social media platforms and utilize existing platforms for increased social media presence than captured in 2017. Secure senior level leadership from industry to support NCSAM efforts and participate/speak at key events where possible.
Fiscal Year 2019 Estimated to develop new content, collateral, and campaign materials for awareness raising across the nation. Increase number of industry partner participation and involvement in consumer/employee cybersecurity awareness to include participation in National Cybersecurity Awareness Month. Assist DHS with tracking and analyzing success metrics of campaigns and messaging. Lead content and messaging on social media for awareness messages. TBD -, Title The Department of Homeland Security Appropriations Act, 2019, Title III, Protection, Preparedness, Response, and Recovery, Cybersecurity and Infrastructure Security Agency, Operations and Support Nonprofits with 501(c)(3) status, other than institutions of higher education. Public or private non-profit organizations, dedicated to promoting cybersecurity-related awareness and safe behavior online. CISA will not review applications that fail to meet the eligibility criteria. See above. Not applicable. Preapplication coordination is not applicable. 2 CFR 200, Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards applies to this program. 2 CFR Part 200 applies to the ISAO program. Applications or plans are reviewed by DHS program and administrative staff. Any issues or concerns noted in the application will be negotiated with the successful applicant prior to the award being issued. Contact the headquarters or regional location, as appropriate for application deadlines Refer to the funding opportunity announcement. Not applicable. Refer to the funding opportunity announcement. Refer to the funding opportunity announcement for information on criteria for selecting proposals. Financial and nonfinancial assistance may be provided for the following: salaries, materials and supplies, equipment, travel, publication costs, subcontractor and supporting costs required for technical and other activities necessary to achieve the objective. Restrictions on use of funds will be identified in the funding opportunity announcement and award provisions. DHS grant funds may only be used for the purpose set forth in the cooperative agreement, and must be consistent with the statutory authority for the award. Grant funds may not be used for matching funds for other Federal grants, lobbying, or intervention in Federal regulatory or adjudicatory proceedings. In addition, Federal funds may not be used to sue the Federal government or any other government entity. Refer to funding opportunity announcement. See above. Performance Reports: See above. 2 CFR Part 200 applies to the ISAO program. Grant records shall be retained for a period of 3 years from the day the recipient submits its final expenditure report. If any litigation, claim, negotiation, audit, or other action involving the records has been started before the expiration of the 3-year period, the records must be retained until completion of the action and resolution of all issues which arise from it, or until the end of the regular 3-year period, whichever is later. Grant records include financial and program/progress reports, support documents, statistical records, and other documents that support the activity and/or expenditure of the recipient or sub-recipient under the award. Statutory formula is not applicable to this assistance listing.

Matching requirements are not applicable to this assistance listing.

MOE requirements are not applicable to this assistance listing. Refer to the funding opportunity announcement. Awards are subject to the Cash Management Improvement Act for payment and/or reimbursement of expenditures. See the following for information on how assistance is awarded/released: Annual Lump sum (Period of Performance will be up to five years comprised on 5-12 month budget periods). Applicants will be making drawdowns through the HHS-Payment Management System in accordance with the Cash Management Improvement Act. Method of awarding/releasing assistance: Annual Lump sum (Period of Performance will be two years comprised of 2-12 month budget periods). Applicants will be making drawdowns through the HHS Payment Management System in accordance with the Cash Management Improvement Act. Annual Lump sum (Period of Performance will be two years comprised on 2-12 month budget periods). Applicants will be making draw downs through the HHS-Payment Management System in accordance with the Cash Management Improvement Act. None/Not specified. Latasha McCord
245 Murray Ln., SW
Washington, DC 20528 US
Latasha.McCord@hq.dhs.gov
Phone: (703) 705-6672 70-0565-0-1-999 (Salaries and Expenses) FY 18$549,996.00; FY 19 est $549,995.00; FY 20 est $550,000.00; FY 17$550,000.00; FY 16$550,000.00; - Refer to the funding opportunity announcement. A-110, Uniform Administrative Requirements for Grants and Agreements with Institutions of Higher Education, Hospitals and Non-Profit Organizations, A-21, Cost Principles for Educational Institutions and A-122, Cost Principles for Non-Profit Organization.) 2 CFR Part 200 applies to the ISAO program. Fiscal Year 2017 DHS awarded a National Cyber Security Awareness 2-year grant to non-profit organization, the National Cyber Security Alliance (NCSA), to plan and execute public cybersecurity awareness efforts. NCSA utilized the funding ot complete research and studies, create awareness-raising materials, promote cybersecurity awareness on multiple social media platforms, leverage traditional media channels, as well as co-manage the STOP. THINK. CONNECT (TM) Campaign with DHS and plan and execute National Cybersecurity Awareness Month efforts.