Market Access Program


To encourage the development, maintenance, and expansion of commercial export markets for U.S. agricultural commodities and products by reimbursing participating organizations for a portion of the costs of carrying out overseas marketing and promotional activities.

General information about this opportunity
Last Known Status
Program Number
Federal Agency/Office
Foreign Agricultural Service, Department of Agriculture
Type(s) of Assistance Offered
A - Formula Grants; C - Direct Payments For Specified Use
Program Accomplishments
Not applicable.
7 U.S.C. 5623(b)
Who is eligible to apply/benefit from this assistance?
Applicant Eligibility
To be approved, applicants must be: (1) A nonprofit U.S. agricultural trade organization; (2) a nonprofit State regional trade group; (3) a U.S. agricultural cooperative; or (4) a State agency.
Beneficiary Eligibility
CCC will enter into MAP agreements only where the eligible agricultural commodity is comprised of at least 50 percent U.S. origin content by weight, exclusive of added water.
Applicants are required to provide a competent, experienced staff and other resources to assure adequate development, supervision, and execution of promotion activities. All applicants must submit a written proposal that provides a brief discussion of the commodity for which assistance is requested; the proposed program with a justification; and a strategic plan. In addition, all applicants must submit a statement certifying that any CCC resources received will supplement, but not supplant, any private or third party funds or other contributions to program activities.
What is the process for applying and being award this assistance?
Pre-Application Procedure
Preapplication coordination is required. This program is eligible for coverage under E.O. 12372, "Intergovernmental Review of Federal Programs." An applicant should consult the office or official designated as the single point of contact in his or her State for more information on the process the State requires to be followed in applying for assistance, if the State has selected the program for review.
Application Procedure
2 CFR 200, Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards applies to this program. Please see the annual Notice of Funding Opportunity for program deadlines and application information.
Award Procedure
Applications are reviewed against the allocation criteria and factors set forth in 7 CFR Part 1485. CCC notifies each applicant of the final disposition of its application and also issues a public announcement concerning the allocation of resources among the applicant organizations. Each approved applicant receives a program agreement and approval letter that specifies any special terms and conditions applicable to a participant's program. Final agreement occurs when both the participating organization and FAS sign the program agreement.
Please see the annual Notice of Funding Opportunity for program deadlines and application information.
Approval/Disapproval Decision Time
From 90 to 120 days. Approximately 90 days.
Not applicable.
Not applicable.
How are proposals selected?
Allocations will only be made to applicants that present the best opportunity for developing or expanding export markets for U.S. agricultural commodities. In assessing the applicant, the following factors are considered: (1) effectiveness of program management; (2) soundness of accounting procedures; (3) the nature of the organization; (4) prior export promotion or direct export experience; (5) previous MAP funding and performance; (6) adequacy of the applicant's strategic plan; (7) past and present contribution levels; (8) export goals; and the (9) accuracy of past projected export goals. In providing assistance for brand promotions, priority will be given to small-sized entities. Qualifying products whose composition is less than 50 percent U.S. origin are not eligible.
How may assistance be used?
Market Access Program (MAP) funds are authorized through program agreements that provide for partial reimbursement of eligible promotional expenses in a Unified Export Strategy application approved by the Foreign Agricultural Service (FAS), the agency that administers the program for the Commodity Credit Corporation (CCC). MAP participants may receive assistance for either generic or brand promotion activities. Program funds help finance activities such as consumer advertising, point of sale demonstrations, public relations, trade servicing activities, participation in trade fairs and exhibits, market research, and technical assistance.
What are the requirements after being awarded this opportunity?
Performance Reports: All MAP Participants must report annual results against their target market and/or regional constraints/opportunity performance measures.
Participant accounts are reviewed as needed, but normally at least every two years, by representatives of the Compliance Review Staff (CRS) of FAS. Audits and reviews are also conducted sporadically by representatives of the Office of Inspector General and the Government Accounting Office. Accounts and records must be available for inspection or audit at any reasonable time.
Not applicable.
Other Assistance Considerations
Formula and Matching Requirements
Statutory formula is not applicable to this assistance listing.

Matching is mandatory. 10%.

MOE requirements are not applicable to this assistance listing.
Length and Time Phasing of Assistance
Agreements generally include a twelve-month activity period and a provision for program evaluation by an independent third party. Funds awarded in any given fiscal year are typically available for two additional years. Each approved applicant receives a program agreement and allocation approval letter that specifies any special terms and conditions applicable to a participant's program. Final agreement occurs when both the participating organization and FAS sign the program agreement.
Who do I contact about this opportunity?
Regional or Local Office
None/Not specified.
Headquarters Office
Curt Alt
1400 Independence Ave SW
Washington, DC 20250 US
Phone: 202-720-4327
Website Address
Financial Information
Account Identification
(Formula Grants (Cooperative Agreements)) FY 18$200,000,000.00; FY 19 est $200,000,000.00; FY 20 est $200,000,000.00; FY 17$200,000,000.00; FY 16 est $200,000,000.00; FY 15$185,600,000.00; -
Range and Average of Financial Assistance
Not applicable/available.
Regulations, Guidelines and Literature
7 CFR 1485.
Examples of Funded Projects
Not applicable.


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