Agricultural Trade Promotion Program

 

The Agricultural Trade Promotion Program (ATP) provides assistance to U.S. agricultural industries impacted by the 2018/2019 tariffs to support activities that promote U.S. agricultural commodities in foreign markets, including activities that address existing or potential non-tariff barriers to trade.

General information about this opportunity
Last Known Status
Active
Program Number
10.618
Federal Agency/Office
Foreign Agricultural Service, Department of Agriculture
Type(s) of Assistance Offered
B - Project Grants
Program Accomplishments
Not applicable.
Authorization
15 U.S.C. 714(c)(f)
Who is eligible to apply/benefit from this assistance?
Applicant Eligibility
To be approved, applicants must be: (1) A nonprofit U.S. agricultural trade organization; (2) a nonprofit state regional trade group; (3) a U.S. agricultural cooperative; or (4) a state agency.
Beneficiary Eligibility
CCC will enter into ATP agreements only where the eligible agricultural commodity is comprised of at least 50 percent U.S. origin content by weight, exclusive of added water.
Credentials/Documentation
Applicants are required to provide a competent, experienced staff and other resources to assure adequate development, supervision, and execution of promotion activities. All applicants must submit a written proposal that provides a brief discussion of the commodity for which assistance is requested; the proposed program with a justification; and a strategic plan. In addition, all applicants must submit a statement certifying that any CCC resources received will supplement, but not supplant, any private or third party funds or other contributions to program activities.
What is the process for applying and being award this assistance?
Pre-Application Procedure
Preapplication coordination is required. This program is eligible for coverage under E.O. 12372, "Intergovernmental Review of Federal Programs." An applicant should consult the office or official designated as the single point of contact in his or her State for more information on the process the State requires to be followed in applying for assistance, if the State has selected the program for review.
Application Procedure
2 CFR 200, Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards applies to this program. The application deadlines and details are provided in the Notice of Funding Opportunity published on Grants.gov.
Award Procedure
Applications are reviewed against the allocation criteria and factors set forth in 7 CFR Part 1489. CCC notifies each applicant of the final disposition of its application and also issues a public announcement concerning the allocation of resources among the applicant organizations. Each approved applicant receives a program agreement and approval letter that specifies any special terms and conditions applicable to a participant's program. Final agreement occurs when both the participating organization and FAS sign the program agreement.
Deadlines
The application deadlines and details are provided in the Notice of Funding Opportunity published on Grants.gov.
Approval/Disapproval Decision Time
From 90 to 120 days. Approximately 90 days.
Appeals
Not applicable.
Renewals
From 30 to 60 days. Agreement extensions are allowed. Participants must request an extension at least 45 days prior to the expiration of their agreement.
How are proposals selected?
In assessing the likelihood of success of the applications it receives and deciding which it will approve, CCC will follow results-oriented management principles and consider the following criteria: (1) The effectiveness of program management; (2) Soundness of accounting procedures; (3) The nature of the applicant organization. With respect to nonprofit U.S. trade organizations, preference will be given to those organizations with the broadest base of producer representation of and affiliated industry participation for the commodity being promoted; (4) Prior export promotion experience; (5) Appropriateness of staffing; (6) Adequacy of the applicant's strategic plan in the following categories; (i) Description of target market conditions; (ii) Description of and plan for addressing market constraints and opportunities; (iii) Breadth of industry participation in strategic planning process; (iv) Strategic prioritization identified in proposed plan; (v) Export volume and value and market share goals in each target country; (vi) Description of evaluation plan and suitability of the plan for performance measurement; and (vii) Past CCC market development program results and/or evaluations, including program success stories.
How may assistance be used?
Agricultural Trade Promotion Program (ATP) funds are authorized through program agreements that provide for partial reimbursement of eligible promotional expenses in a Unified Export Strategy application approved by the Foreign Agricultural Service (FAS), the agency that administers the program for the Commodity Credit Corporation (CCC). ATP participants may receive assistance for either generic or brand promotion activities. Program funds help finance activities such as consumer advertising, point of sale demonstrations, public relations, trade servicing activities, participation in trade fairs and exhibits, market research, and technical assistance.
What are the requirements after being awarded this opportunity?
Reporting
Performance Reports: All ATP participants must report annual results against their target market and/or regional constraints/opportunity performance measures. Not later than 6 months after the end of its program period, an ATP Participant shall submit a report on any evaluations conducted in accordance with the approved ATP program, including the outcome of action taken with ATP funding and the increased market access or exports that can be directly attributed to the ATP program.
Auditing
In accordance with the provisions of 2 CFR 200, Subpart F - Audit Requirements, nonfederal entities that expend financial assistance of $750,000 or more in Federal awards will have a single or a program-specific audit conducted for that year. Non-Federal entities that expend less than $750,000 a year in Federal awards are exempt from Federal audit requirements for that year, except as noted in 2 CFR 200.503 Participant accounts are reviewed as needed, but normally at least every two years, by representatives of the Compliance Review Staff (CRS) of FAS. Audits and reviews are also conducted sporadically by representatives of the Office of Inspector General and the Government Accounting Office. Accounts and records must be available for inspection or audit at any reasonable time.
Records
Not applicable.
Other Assistance Considerations
Formula and Matching Requirements
Statutory formula is not applicable to this assistance listing.

Matching is mandatory. 10%. NOTE: In ATP generic promotion programs, an ATP Participant shall contribute a total amount in goods, services, and/or cash equal to at least 10 percent of the value of resources to be provided by the CCC for all generic promotion activities proposed to be undertaken by the ATP Participant. In ATP brand promotion programs, an ATP Participant conducting its own brand promotion that is a U.S. agricultural cooperative or a small-sized brand participant shall contribute at least 50 percent of the total eligible expenditures made on each approved brand promotion.

MOE requirements are not applicable to this assistance listing.
Length and Time Phasing of Assistance
Agreements generally include a twelve-month activity period and a provision for program evaluation by an independent third party. Funds awarded in any given fiscal year are typically available for two additional years. Each approved applicant receives a program agreement and allocation approval letter that specifies any special terms and conditions applicable to a participant's program. Final agreement occurs when both the participating organization and FAS sign the program agreement.
Who do I contact about this opportunity?
Regional or Local Office
None/Not specified.
Headquarters Office
Curt Alt
1400 Independence Ave SW
Washington, DC 20250 US
curt.alt@fas.usda.gov
Phone: 2027204327
Financial Information
Account Identification
12-4336-0-3-999
Obligations
(Project Grants) FY 18$0.00; FY 19 est $300,000,000.00; FY 20 est $0.00; -
Range and Average of Financial Assistance
Not applicable/available.
Regulations, Guidelines and Literature
7 CFR 1489.
Examples of Funded Projects
Not applicable.

 



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